It's more than just making a pretty website. It's about usability and online marketing. When designing and developing your website close attention is paid to how the viewer will view your website. Your website design and architecture will be geared towards converting visitors to a goal. It can be that you want them to call you, fill out a contact form, buy a product, etc. Credibility, website usability, great website design and the functionality that your need will get you to make your website part of your business. Oh yeah, pretty websites are important too. Best of all, you'll be able to make many of the updates on your own site. Read more about website design and development.