Check your website’s functions!
Just a quick note. I was checking a friend’s website today. I filled out his “Contact Us” form and hit “submit”… nothing. I hit it again and again… Now keep in mind that I’m not his Internet Guy!
What’s Your Website’s Comfort Level?
I always say it: The Internet is a cold, dark, impersonal place. Just because a business has a website doesn’t mean they have good customer service, or that they’ll “do the right thing” when push comes to shove. Visitors know this info and automatically have their guard up when they visit your site.
What function does your website serve?
One of my new sayings is: “Your website shouldn’t just promote your business… It should be a part of your business”. People are finally starting to realize that their websites can be used to not only get people to be aware that they’re “in business”, but to get current clients to continually go back to their website for useful information. The reasons are clear:
SEO- A lesson at someone else’s expense
We can learn a lot about Search Engine Optimization from the Google Bombing incident at the end of January directed at the Church of Scientology. A Google Bomb is when Search Engine Rankings are influenced by a group of people linking certain words in the link text toward that site. For instance, if I had a choice, I’d like the words website design linked to my website instead of a click here. The Google Bombers linked the words “dangerous cult” to the Church’s site. When you typed those keyphrases into Google, they were #1. President Bush was Google Bombed in late 2003 and linked to the words “miserable failure”.
Website Analytics 101
Do you lay awake at night wondering who’s visiting your website? Okay… Maybe not, but hopefully I can convince some of you about the importance of knowing visitor information and their behaviors on your website.
